We’re looking for a Social Media Manager who doesn’t just oversee accounts, but strategically architect social media as a core business and revenue driver.
This role is responsible for transforming Snoonu’s social platforms into high-performing growth channels by masterfully combining content strategy, regional culture, data analytics, and high-level execution. As a Manager, you will own the full social ecosystem, building scalable workflows across planning, publishing, performance, community, and heavyweight collaborations with influencers and 360° campaigns. You’ll serve as the strategic bridge between executive leadership, creative production, and performance teams to ensure everything we put out is elite, on-brand, and directly impacts our bottom line.
π What You’ll Get Your Hands On:
1. Strategic Leadership & Planning
Own, design, and scale Snoonu’s overarching social media strategy across all current and emerging platforms (Instagram, TikTok, X, Snapchat, etc.).
Translate high-level business goals and commercial objectives into highly effective social plans, macro-campaigns, and robust content calendars.
Anticipate regional trends, macro-formats, and cultural moments relevant to Qatar & MENA to position Snoonu at the forefront of local conversations.
Safeguard brand equity by ensuring absolute consistency between executive brand voice, cross-functional campaigns, and daily organic output.
2. Advanced Content Governance & Execution
Oversee and optimize the end-to-end publishing pipeline, establishing elite standards for captions, visual timing, and platform-native formats.
Partner strategically with Creative Directors and Production Heads to champion high-quality, pioneering digital content.
Establish frameworks for real-time content opportunities, empowering the team to capitalize on reactive and moment marketing instantly and safely
3. Performance, Data Analytics & ROI Optimization
Implement a rigorous analytics framework to track and evaluate performance across all platforms, shifting focus from vanity metrics to hard conversions (app downloads, order frequency, and retention).
Translate complex social data into executive-ready insights and actionable business improvements for stakeholder reporting.
Continuously audit and optimize content testing frameworks, budgeting, paid social amplification, and audience segmentation.
4. Reputation, Community & Crisis Management
Govern community management protocols across all channels using enterprise tools like Hootsuite & Sprout Social to maintain industry-leading response times.
Architect response frameworks for sensitive customer service escalations, mitigating PR risks and fiercely protecting brand reputation.
Identify and scale opportunities to turn passive followers into brand advocates, building deep community loyalty.
5. Influencer Ecosystem & 360° Campaign Alignment
Partner with the Influencer Marketing team to lead macro-influencer strategies, alignment contracts, coverage plans, and native content integration.
Ensure all creator and influencer partnerships map seamlessly back to Snoonu's overarching brand narrative.
Support major company rollouts and product launches with aggressive, well-amplified social playbooks.
6. Team Leadership, Mentorship & Operations
Lead, mentor, and grow a high-performing team of Social Media Executives, Coordinators, and Content Creators.
Establish clear operational workflows, KPIs, performance reviews, and strict accountability structures within the department.
Manage vendor relationships, external agencies, and the internal social media budget to deliver maximum ROI.
π§♂️ The Magic You Bring
6-8+ years of proven experience in social media management and digital marketing, with at least 2+ years in a leadership or managerial role (agency or corporate in-house).
Track record of successfully scaling and managing high-volume, fast-paced corporate social media accounts (experience in tech, hyper-growth startups, consumer platforms, or on-demand delivery apps is a massive plus).
Strong analytical background; proven ability to balance creative, out-of-the-box thinking with a conversion-driven, performance-oriented mindset.
Exceptional understanding of platform algorithms, digital trends, paid social strategies, and audience analytics.
Bilingual Fluency: Fluent in both Arabic & English (written and spoken) is mandatory.
Superior copywriting and editorial skills across both languages, with an intimate understanding of Qatari dialect, local humor, and cultural nuances (zero tolerance for literal translations).
Strategic yet agile: While this is a managerial role, you retain a sharp eye for mobile-first content creation and possess the willingness to guide the team on the ground when quick, spontaneous content needs to be produced.
DETAILS TO REGISTER FOR THIS JOB:
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We support the Far-Sighted, Growth-Oriented Vision announced by the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain.
It's an exciting time and the next 30 - 40 years will see massive growth in jobs in the GCC countries.
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