Job Description
The Inside Sales Executive is responsible for qualifying leads, generating new business, and converting leads into accounts for the field sales team to manage. This role focuses on early-stage sales activity including outreach, engagement, qualification, and conversion, delivering a seamless customer experience and driving incremental revenue.
Accountabilities:
Deliver against key activity KPIs such as daily contact volume, lead-to-opportunity ratio, lead response time, opportunity-to-deal conversion, and revenue per account.
Support onboarding and account set-up for newly activated accounts, ensuring access to booking platforms, private fare agreements, and communications channels are enabled.
Proactively flag lead or account trends (e.g., common objections, pricing issues, competitor insights) to the Inside Sales Manager and relevant commercial stakeholders to inform campaign and pricing strategy.
Continuously improve sales skills through participation in enablement sessions, CRM training, and virtual selling workshops to enhance effectiveness and personal performance.
Conduct outbound prospecting activities via phone, email, and virtual channels to qualify leads, engage new contacts, and assess commercial potential across Tier 1–3 corporate and trade accounts.
Manage a portfolio of low-touch B2B accounts, ensuring structured engagement and consistent follow-up to drive account activation, upsell opportunities, and campaign responsiveness.
Execute structured outreach cadences based on lead source and segment type (e.g., event leads, dormant accounts, referrals, web enquiries), adhering to defined SLAs for first contact and follow-up.
Qualify leads effectively using agreed frameworks (e.g., BANT or custom tiering criteria), assessing account potential, booking activity, and strategic fit to determine conversion path or escalation.
Utilise Salesforce CRM to track all activities, including call notes, opportunity updates, account status, and pipeline progression. Maintain clean, complete, and up-to-date records at all times.
Drive conversions across tactical campaigns, promoting commercial offers, private fares, and incentive programs relevant to the segment or region. Work in coordination with Campaign Planning and Trade Marketing teams.
Escalate qualified, higher-value opportunities to Field Sales or Global Accounts with all relevant data and context, ensuring seamless handover and continuity of engagement.
Reactivate dormant accounts by analysing historical booking patterns, identifying re-engagement triggers, and reintroducing value propositions aligned to current business needs.
Qualifications
Bachelor’s degree in business, Sales or related fields required
Minimum of 4+ years in inside sales, customer service or B2B sales
CRM experience (Salesforce preferred)
Strong upselling, communication and negotiation skills, with proven track record of lead hunting, nurturing and conversion.
Highly organised and goal-oriented
Multilingual capabilities advantageous
DETAILS TO REGISTER FOR THIS JOB:
https://jobs.smartrecruiters.com/EtihadAirways5/744000123056619-inside-sales-officer?trid=2d92f286-613b-4daf-9dfa-6340ffbecf73
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