We need a Senior Manager, Postpaid Marketing
Ooredoo is an organisation on the move. Thanks to our dedicated employees, we continue to move closer towards our vision to be among the top 20 telecommunications companies in the world.
We are a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia. We cover a population of more than half a billion people and serve more than 68 million customers.
In Kuwait, we employ approximately 1,000 talented people, all of whom are driving Ooredoo to be the number one choice for world-class communications services in Kuwait. In the face of intensifying competition, increasingly sophisticated technology and rising customer expectations, nothing is more important to our success than our team - and it's a team that you can be part of.
Ooredoo's future is bright, and you can be part of our ongoing success.
The Role:
Management and development of post-paid B2C segment and B2B2C segment according to the company KPIs & segment objectives. Full profit and loss responsibility and budget ownership for mobile services.
Develop and implement post-paid segment strategy, plans and initiatives to post-paid revenue.
Develop and co-create with affiliation partnership new products that are relevant to consumer to support acquisitions
Supervise and manage a team to execute the nubile strategy across all segments
Drive post-paid business by segmenting the offerings to attract and retain, upsell and x-sell customer base. Focus on full post-paid revenue from single as well as from multi account users.
Develop and execute mobile strategy and offering by leading the initiatives with 360 approaches.
Key Activities
Plan and execute the Postpaid Segment strategy for B2C and B2B2C along with Senior Director Postpaid according to the company's & individual segment objectives.Use market data, to manage new and existing products and identify ways to enhance those products based on public perception.
Strategic management and development of the postpaid portfolio, offering & lifecycle management.
Work with Senior director Postpaid and Lead the Postpaid products budgeting, business & Roadmap planning
Be product owner for Postpaid products throughout the life cycle. Conduct multi-year planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy
Develop new affiliations and co-create products that contribute to mobile GAs
Full P&L ownership of postpaid products.
Initiate customer insight and market research for supporting business objectives.
Lead requirements; build the brief for the Market Research projects.
Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities.
Be accountable for tracking SS revenue targets and the performance of post-paid SS segment.
Work with the performance measurement team to implement and oversee analytics and KPI's for post-paid SS segment respective initiatives.
Set the pricing strategy along with the Pricing team and positioning for the post-paid SS offering.
Owning and monitoring mobile subsidy budget.
Align with pricing team for the right SS products pricing tactics and actions in order to deliver the objectives.
Align pricing with the other segments and overall pricing strategies.
Define and socialize postpaid SS core value proposition based upon customer feedback and market data.
Align with cross-functional leadership to leverage key initiatives in other areas of the business that could enhance the overall SS value proposition.
Develop comprehensive roadmap in the area of SS postpaid that is based on company goals to become leader in digital products offering space.
Lead and execute Engagement Documents (ED) for new SS product launches.
Approve Product Description Documents (PDD) for the Product Development team for technical implementation.
Assist in technical implementation as required by the leading PD team.
Approve RFBT and TRFS for new product launches.
Work with Senior Director to Develop and implement the Business Plan & Yearly Activity Roadmap.
Responsible for subscriber target, acquisition & revenue for the mobile segment.
Manage customers ARPU development through strategies and tactics built on and using segmented offering, penetration, usage, recharge, bundling, packs, pricing, etc.
Use Customer Segmentation for the segment as per customer value segmentation, customer behavioral segmentation, customer life cycle segmentation & customer value migration.
Develop compelling positioning and value proposition and selling tools. This can be for acquiring new customers, as well for existing base to enhance revenue. Develop business plans and product positioning in the marketplace.
Build & execute Engagement Documents & business cases for any new product or promos for mobile products as per the roadmap.
In sync with Senior Director set the scope & objective for the segment, schedule in financial terms of segment-related activities with the purpose to secure necessary operational involvement and resources from that particular Function.
Accountable for revenue attainment with profitability and success of mobile product or group of products through development and execution of comprehensive marketing plan.
Set quality KPIs and drive sales to achieve quality customers.
Existing base revenue enhancement by identifying opportunities or by solving gaps with segmented promotion approach.
Set device strategy for the segment along with the device team. Track KPIs for device stock management.
Work closely with GTM teams to propose complete offers addressing all customer needs.
Interact and set business requirements for third party suppliers, vendors or partners.
Support and execute the segment team to launch the GTM for promo/products
Coordinate with all relevant departments on launching a promo/product
Lead quality and business analysis to set targets for a new product/promo launches
Tweak product/promotion to achieve the set target for acquisition.
Develop post launch analysis and take corrective actions.
Monitor and report segment KPI and status against targets and budget.
Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyse how these impact market share. Recommend and implement changes required to be competitive.
Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities.
Establish requirements to effectively manage and track to a plan of record, including total sales, revenue, churn and contribution.
Foster strong relationships with internal and external resources. Engage with different functional teams and business units (in order to drive business success and optimization.
Attend Operations and Marketing division meetings as required.
Proactively take responsibility for self-improvement by staying well informed of developments, knowledge and innovations in relevant field of expertise.
Attend Training Programs, Courses, and Seminars, conferences, vendor meetings, User Groups and presentations to be ready with the latest business ideas.
Other duties as reporting directed by the line manager or other top management members.
Bachelor's degree in business, Marketing, engineering or a related discipline from a recognized institution.MBA is an advantage.
Project Management certification is an advantage.
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