We need a Brand Manager,
POSITION SNAPSHOT
Company: NestlΓ©
POSITION SUMMARY
We are looking for an experienced and passionate Brand Manager to shape and activate outstanding Consumer strategies for the Cluster, with best-in-class localized Consumer Engagement, translating brand visions into local context, leading on the activation of MENA strategy & building plans for the respective cluster for superior brand engagement initiatives (Content, specific I&R deployment, activations) with flawless execution, rooted in consumer and shopper centricity.
A DAY IN THE LIFE …
- Develop in-depth consumer and shopper knowledge through immersions; in-home visits, shopper observations, focus groups to facilitate decision-making by providing ongoing data and insights.
- Bring strong digital knowhow to the communication development and media planning process by staying up to date with trends and relevant emerging platforms.
- Partner with media and communication agencies and work with our eBusiness teams to expand our brand presence and develop compelling content for digital marketing.
- Monitor and analyze brand performance and brand health, identifying gaps, support needed and providing recommendations for improvement.
- Support in PFME planning and tracking based on pre-defined budgets, with recommendations to optimize/revise to be submitted to the Marketing Manager/Senior Brand Manager.
- Drive I/R deployment for both multi-cluster and cluster specific projects in alignment with the I2L governance and working on the launch plans in collaboration with other teams.
- Own the packaging development process for cluster dedicated SKUs, following the packaging guidelines and coordinate the process within D2D.
- Collaborate with our Marketing Manager and/or the Senior Brand Manager to develop captivating annual ICP plans in line with brand and category strategy.
- Plan and execute promotional activities in line with the overall strategy, coordinating with relevant stakeholders for flawless execution.
- Conduct market visits along with the Commercial Development team to assess competitive landscape, promotional execution, brand activation implementation & identify emerging opportunities and trends.
- Actively participate in the monthly review with regional team and clusters for inspiration, learnings, and action plans.
What will make you successful…
- 4-5 years of experience in marketing, which may include some years in other functions, ideally in CDT/Sales at NestlΓ© or equivalent FMCG with at least 4 years in Marketing.
- Solid experience in digital marketing.
- Strong strategic mindset.
- Strong learning agility and project management experience with cross functional teams.
- Strong communication skills in English (Arabic is a plus).
- Strong analytical & conceptual ability.
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