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Area New Category Brand Executive, Dubai, UAE
This job is OPEN to APPLY for ALL Nationalities, unless otherwise specified.
We need an Area New Category Brand Executive
Your qualifications for this job
Stakeholder collaboration
Stakeholder management
Team coordination
Stakeholder coordination
Cross-functional communication
Stakeholder relationship building
Leadership (Demonstrated interpersonal skills)
Cross-functional coordination
Cross-functional team management
Brand campaign management
Cross-functional collaboration
Business partnering
Multidisciplinary collaboration
Stakeholder relationship management
Stakeholder communication and relationship management
Product promotion campaigns
External partner coordination
Stakeholder liaison
Cross-functional team coordination
Marketing project management
Product launch marketing campaigns
Implementation of strategic initiatives
Multidisciplinary project coordination
Do you also have these qualifications?
Data analysis skills
Interpersonal coordination
Clear communication with multidisciplinary teams
Group work
Contract Type Permanent
Career Level Experienced Professional
Functions Marketing
Salary Range Competitive salary
Why Marketing?
We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.
Why BAT?
At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.
We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.
Join us at BAT, where purpose meets possibility, and your career story unfolds.
A Better Tomorrow
Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.
Strategy and Purpose Brand and Innovation
Area New Category Brand Executive
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American TobaccoDubai has an exciting opportunity for an Area New Category Brand Executive.
Building a brand with purpose that is relevant to key target consumer needs, driving and delivering key pivotal initiatives to be one of the most relevant & successful NC brands in the market.
Reports to: Area Head of NC
Travel Required: Once a year – market visits & ad-hoc for projects
Your key responsibilities will include:
Support the Brand team in driving brand power and creative strategy for New Category brands by strengthening the brand narrative, building meaningful consumer connections and local relevance across key markets, while using and adapting global expressions
Lead cross-functional collaboration to shape a compelling and cohesive brand narrative, underpinned by a strong Activation model, and support End Market deployment teams in delivering key initiatives
Ensure robust brand spend governance for assigned brands, with full adherence to protocols across product, packaging, and communications development (internal and external partners)
Contribute to developing a strong understanding of the consumer journey, generating insights to inform future strategies and sharing takeaways across the Area and relevant functions
Lead the development of packaging, creative, and research briefs in coordination with stakeholders, ensuring timely uploads and approvals
Ensure cycle plan field is maintained in line with key brand plans and strategic priorities by leading on campaign development with the creative agency & driving the new product launch workstreams in conjunction with NPI teams DBS teams
Drive effective cross-functional engagement to enable timely delivery of core business priorities, alongside clear tracking of campaign development and execution across End Markets
What are we looking for?
Bachelor’s degree in Business Administration and / or marketing with 2-3 years of experience in FMCG
Experience in project management and new category space (deployment)
Capable of driving an agenda involving many multiple points of interactions / stakeholders
Dedicated team player with good analytical and problem-solving skills
Drive to challenge status quo and ability to see things from new perspective
Capacity to nurture in a target driven environment & be organised in approach
Basic understanding of Agency scope and management of creative assets to meet business objectives
What we offer you?
We offer a market leading annual performance bonus (subject to eligibility)
Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT? We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
Values
At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.
Truly inclusive
Do the right thing
Love for our consumer
Passion to win
Empowered through trust
Stronger together
Take Control of Your Future with BAT
At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.
We believe that everyone has a place in our organization. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.
We believe in you. Join us at BAT, where purpose meets possibility, and your career story unfolds.
Benefits
At our core, we understand your best work happens when you feel fully supported. Our meticulously designed reward and benefits package are shaped to acknowledge your contributions and to magnify your impact. As you grow, so do we.
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Social Wellbeing
Emotional Wellbeing
Physical Wellbeing
Financial Wellbeing
Social Wellbeing
Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.
Emotional Wellbeing
Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.
Physical Wellbeing
Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.
Financial Wellbeing
Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.
Applicant Tracking System or "ATS", is the software that 'READS' your CV and stores this information in a database. Like this:
If the CV is not made as per the RULES of the ATS, the information will get messed up in the database. In the image below, 'PMP' has gone into the 'Mobile Number' column. The Mobile Number '052 1234567' has gone into the 'Main Skill' column.
So a recruiter searching for a candidate with PMP certification, will never find this person, in spite of his 'CV information' existing in the database...
...And, he will wonder why he gets rejected in spite of being a PERFECT MATCH for the Job.
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