Osome is redefining the "back office" for the next generation of UAE entrepreneurs. As our Marketing Lead for the UAE, you will be the primary engine of our regional growth. This is a high-autonomy role requiring a rare "full-stack" marketer: someone who can draft a 12-month strategy on Monday and execute a high-converting LinkedIn ad campaign on Tuesday.
You will own the entire funnel—from the moment a founder thinks about incorporating in a Free Zone to the day they become a long-term accounting client. You’ll leverage digital precision, lifecycle automation, and high-impact field marketing to make Osome the "default" choice for UAE SMEs
What to expect:
You’ll handle real client accounts, not dummy data
Accuracy matters — mistakes don’t hide for long
You’ll communicate with clients and internal teams regularly
If you want to build confidence, judgement, and ownership, it will be.
Responsibilities (how we will measure success):
Accelerating Pipeline and Revenue impact by defining & executing demand generation programs
LTV/CAC Ratio for Field and Partner-sourced customers;
Leads to Sales Qualified Leads (SQLs) Conversion Rate
Brand Authority: Ensure the Osome brand speaks the language of the UAE—both literally and culturally, positioning us as a local expert with global tech.
Full-Funnel Lifecycle Ownership: Architect the transition from Curious Lead to Active Client using data-driven nurture sequences that reduce sales friction.
Strategic Partner Marketing: Identify and activate partnerships with Free Zones, banks (e.g., Wio, Emirates NBD), and accelerators to create "bundled" growth opportunities.
Go-To-Market (GTM) for Local Features: Lead the launch of UAE-specific product updates, such as Corporate Tax filing modules or localized VAT tools.
Strong understanding of the Fractional / freelancer market
Partner with internal teams and digital marketing CoE for creating and rolling out demand gen campaigns needed for local market activation
Thought Leadership & Advocacy: Build a community of founders around Osome through education-first content that solves real problems
What you'll do:
Revenue impact: Generate, nurture, qualify and track prospects through mid to low-funnel marketing programs
Integrated programs: Plan and execute acquisition programs through digital channels, organic/content, influencer partnerships, branded & third-party event sponsorships
Audience first: Think audience first, in designing messaging/content/value proposition across touchpoints
Local Strategy & Positioning: Tailor Osome’s global value proposition to the specific nuances of the UAE market (Mainland vs. Free Zone, Corporate Tax compliance, and bilingual requirements).
Omnichannel Growth: Build an integrated engine across Digital, Social, Content, Field and Lifecycle marketing that captures high-intent founders.
Lifecycle & Retention: Design automated "Founder Journeys" that nurture leads through the complex decision-making process of business setup and financial management.
Field & Community Marketing: Represent Osome at key UAE startup hubs (Hub71, DIFC, ADGM) and host intimate, education-led events for founders.
Market Penetration & CAC Mastery: Own the regional P&L for marketing, optimizing Customer Acquisition Cost (CAC) while scaling lead volume across the UAE.
Closed loop assessment: Track, measure, and report effectiveness of regional marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity
Collaborate closely with Sales teams to optimize investments in hyper targeted engagement
Take ownership, plan early, communicate proactively, seek help when needed from cross-functional teams and stakeholders
Inspire cross-functional teams by demonstrating the value of field & partner marketing collaboration.
Key competencies for this role:
Strategic Nuance (UAE Specifics): The candidate must understand that marketing to a founder in DIFC (financial focus) is fundamentally different from marketing to a trader in JAFZA (logistics focus).
Digital & Lifecycle "Hands-on" Depth: The ideal candidate knows how to set up an A/B test in Meta platforms, build a drip campaign in HubSpot, and understand the "Headless" SEO implications of a site like Osome's; all this while being able to select and activate hyper-targeted events on on-ground activation.
Data-Driven Agility: The ability to move from "I think" to "The data shows." They must be fluent in attribution modeling and customer lifetime value (LTV) calculations.
Exceptional collaboration skills, with a proven history of deeply aligning marketing outputs with measurable Sales objectives and KPIs
Proven track record of integrated marketing programs that drive new customer acquisition and pipeline growth
Strong understanding of the Fractional / freelancer market in UAE and outside; preference will be given to someone who’s played a fractional role in their career
Startup mentality with a bias for action and the ability to thrive in a fast-paced environment
Excellent communication, collaboration, and project management capabilities
Scrappy nature in building program content to serve identified target segments
Who you are:
6-8 years of field and partner marketing experience in SaaS/Tech/Event management agencies
Experience working in both digital and in-person event environments, with a deep understanding of how to integrate event experiences into the buyer's journey
Experience in owning growth marketing, performance marketing and other marketing functions for the region
DETAILS TO REGISTER FOR THIS JOB:
https://careers.osome.com/jobs/7431544-marketing-lead-uae?utm_source=LinkedIn
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