Full Name: Cyril Lorilla
E-Mail Address: cyril.marketingcomm@gmail.com
Mobile Number: 0509456682
Current Location - City/Country: DubaiSector : Sales/Marketing
Job Designation (Current): Digital Marketing Executive
Job Designation (Wanted): Marketing or Digital Marketing
Main Skill Set/Expertise: Marketing, Branding, Events, Digital Marketing
Total Experience in Number of Years: 18
Highest Degree/Diploma/Certification: Bachelors degree
Nationality: Filipino
Copy-Paste Your CV Here: CV
Ms. Cyril P. Lorilla
Marketing, Branding, Events & Digital Marketing Professional
Certified: Marketing Advance, Digital Marketing, Intro to Data Science, PMP/ Project Management,
Professional; and UAE Driver’s licensed
Available to start immediately. Located in Dubai, UAE.
00971 50 9456682. cyril.marketingcomm@gmail.com
WORK OBJECTIVE:
Searching for a dynamic role to apply my 18 years in MARKETING, BUSINESS DEVT,
BRANDING, EVENTS & DIGITAL MARKETING using the right Marketing mix, strategies &
processes to improve & maximize operations, systems, ROI and brand identity.
EDUCATION
DEGREE:
Bachelor of Arts
ORGANIZATIONAL
COMMUNICATIONS
1995-99
University of the Philippines
Background:
http://en.wikipedia.org/wiki/O
AREAS OF EXPERTISE
360° B2B/ B2C MARKETING PLANNING & IMPLEMENTATION:
• Marketing manager: research & business devt/ tie-up; yearly budget plan & execution
(ATL/BTL/ Digital), RFQ-quote-invoice-payment, reporting & KPI-ROI alignment)
• Digital Marketer: Increase & track Brand/ Product Exposure and numbers in visits,
inquiries, conversions, orders through SEO + Web + Social Media + Paid, content, design
planning & implementation (internal or agency based)
• Event/ Project organizer: independently managing overlapping Events/ Exhibitions
• Brand (global) planner/ ambassador: aligns campaigns + ATL/ BTL + Digital + Events
• Creative manager: leads & trains teams of 2 graphics designers & website developer on
full alignment & implementation of correct brand design guidelines and requirements.
• Office manager: processes company/ HR/ visa, policies, licenses, contracts & permits,
procurement/ projects (RFQ-Proposal/ Tenders-Breakdown list-Supplier & logistics).
WORK HISTORY
DUBAI WORK EXPERIENCE
Feb - Sept 2019. SR. DIGITAL MARKETING EXEC at FAST RENT A CAR
• Worked on Marketing Plan (budgeting & implementation) of traditional (3rd party tie-up &
events) & traditional Campaigns (ATL/BTL, tie-ups, events)
• Finished solving & developed the last stage of New Website (pending 5 years ago) in
liaison with GM, Grp IT Mgr, Coder, web developer + supplier, reservations & branches.
• Planned, implemented & analyzed all digital & campaigns - Organic or Paid (websites
CMS, HTML, Google Analytics, social media-FB/ TW/ INS/ Li, SMS, MailChimp)
• Brand planner & designer: implemented internal & external requirements alone/ supplier
• Handles marketing procurement: research/ negotiation/ approvals/ payment process
Jan - Dec 2017. OFFICE-MARKETING MANAGER at SOMJI & CO. Downsized.
• Managed and processed all HR/ staff visa/ office tasks, new client database lead
generation/ CRM, logistics & purchase negotiations of internal items.
• Organized some exhibition & internal events.
• Handled website, eMailer, social media and checking sales agents’ tasks.
• Processed vendor purchasing portals of each client (most 5star hotels, big companies)
• Liaised with management, sales, staff, external utility, vendors office & government permits
Nov 2015 - May 2016. MARKETING SPECIALIST - ONTIME GROUP. Marketing removed.
• Created unified MARKETING EVENTS & BRANDING plans (ATL/BTL/Online-Social
Media, Websites) for (5) current & later (8) future subsidiary companies while working with
product/ department/ branch managers, CEO, external tie-ups (Etisalat...etc) and suppliers.
• Art direction: managed 2 graphics designers and Social media; Web administrator & IT.
• Finished, wrote & overall content + design theme of 5 current & 7 upcoming subsidiaries:
Print (storyboards, brochures, flyers) & Digital (Websites)
Sample: finished ontimebusinesssetup.com with web admin (only in 2.5 weeks)
Sept 2014 – Apr 2015. Group Marketing and Branding Asst at CPL Aromas
• Aligned and executed unified Branding [ATL (print ads), BTL (collaterals, gifts) & Digital]
• Increased Website + Social Media ONLINE followers &
• Organized EXHIBITIONS (DWTC & India) with INTERNAL and EXTERNAL (partners,
venue, suppliers, ad/ UK/global media for media plan).
• Content writing and maintaining website, employee WordPress portal, Social Media
• Worked with management and country branches on Intranet, articles/ ppt presentations.
E-Mail Address: cyril.marketingcomm@gmail.com
Mobile Number: 0509456682
Current Location - City/Country: DubaiSector : Sales/Marketing
Job Designation (Current): Digital Marketing Executive
Job Designation (Wanted): Marketing or Digital Marketing
Main Skill Set/Expertise: Marketing, Branding, Events, Digital Marketing
Total Experience in Number of Years: 18
Highest Degree/Diploma/Certification: Bachelors degree
Nationality: Filipino
Copy-Paste Your CV Here: CV
Ms. Cyril P. Lorilla
Marketing, Branding, Events & Digital Marketing Professional
Certified: Marketing Advance, Digital Marketing, Intro to Data Science, PMP/ Project Management,
Professional; and UAE Driver’s licensed
Available to start immediately. Located in Dubai, UAE.
00971 50 9456682. cyril.marketingcomm@gmail.com
WORK OBJECTIVE:
Searching for a dynamic role to apply my 18 years in MARKETING, BUSINESS DEVT,
BRANDING, EVENTS & DIGITAL MARKETING using the right Marketing mix, strategies &
processes to improve & maximize operations, systems, ROI and brand identity.
EDUCATION
DEGREE:
Bachelor of Arts
ORGANIZATIONAL
COMMUNICATIONS
1995-99
University of the Philippines
Background:
http://en.wikipedia.org/wiki/O
AREAS OF EXPERTISE
360° B2B/ B2C MARKETING PLANNING & IMPLEMENTATION:
• Marketing manager: research & business devt/ tie-up; yearly budget plan & execution
(ATL/BTL/ Digital), RFQ-quote-invoice-payment, reporting & KPI-ROI alignment)
• Digital Marketer: Increase & track Brand/ Product Exposure and numbers in visits,
inquiries, conversions, orders through SEO + Web + Social Media + Paid, content, design
planning & implementation (internal or agency based)
• Event/ Project organizer: independently managing overlapping Events/ Exhibitions
• Brand (global) planner/ ambassador: aligns campaigns + ATL/ BTL + Digital + Events
• Creative manager: leads & trains teams of 2 graphics designers & website developer on
full alignment & implementation of correct brand design guidelines and requirements.
• Office manager: processes company/ HR/ visa, policies, licenses, contracts & permits,
procurement/ projects (RFQ-Proposal/ Tenders-Breakdown list-Supplier & logistics).
WORK HISTORY
DUBAI WORK EXPERIENCE
Feb - Sept 2019. SR. DIGITAL MARKETING EXEC at FAST RENT A CAR
• Worked on Marketing Plan (budgeting & implementation) of traditional (3rd party tie-up &
events) & traditional Campaigns (ATL/BTL, tie-ups, events)
• Finished solving & developed the last stage of New Website (pending 5 years ago) in
liaison with GM, Grp IT Mgr, Coder, web developer + supplier, reservations & branches.
• Planned, implemented & analyzed all digital & campaigns - Organic or Paid (websites
CMS, HTML, Google Analytics, social media-FB/ TW/ INS/ Li, SMS, MailChimp)
• Brand planner & designer: implemented internal & external requirements alone/ supplier
• Handles marketing procurement: research/ negotiation/ approvals/ payment process
Jan - Dec 2017. OFFICE-MARKETING MANAGER at SOMJI & CO. Downsized.
• Managed and processed all HR/ staff visa/ office tasks, new client database lead
generation/ CRM, logistics & purchase negotiations of internal items.
• Organized some exhibition & internal events.
• Handled website, eMailer, social media and checking sales agents’ tasks.
• Processed vendor purchasing portals of each client (most 5star hotels, big companies)
• Liaised with management, sales, staff, external utility, vendors office & government permits
Nov 2015 - May 2016. MARKETING SPECIALIST - ONTIME GROUP. Marketing removed.
• Created unified MARKETING EVENTS & BRANDING plans (ATL/BTL/Online-Social
Media, Websites) for (5) current & later (8) future subsidiary companies while working with
product/ department/ branch managers, CEO, external tie-ups (Etisalat...etc) and suppliers.
• Art direction: managed 2 graphics designers and Social media; Web administrator & IT.
• Finished, wrote & overall content + design theme of 5 current & 7 upcoming subsidiaries:
Print (storyboards, brochures, flyers) & Digital (Websites)
Sample: finished ontimebusinesssetup.com with web admin (only in 2.5 weeks)
Sept 2014 – Apr 2015. Group Marketing and Branding Asst at CPL Aromas
• Aligned and executed unified Branding [ATL (print ads), BTL (collaterals, gifts) & Digital]
• Increased Website + Social Media ONLINE followers &
• Organized EXHIBITIONS (DWTC & India) with INTERNAL and EXTERNAL (partners,
venue, suppliers, ad/ UK/global media for media plan).
• Content writing and maintaining website, employee WordPress portal, Social Media
• Worked with management and country branches on Intranet, articles/ ppt presentations.
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