Candidate

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First Name: Anuj
E-Mail Address: anuj.mathur1@outlook.com
Country: United Arab Emirates
Phone: 0503055782
Current Job Designation: Head of Sales
Job Designation Applying For: Heaf of Sales/Director
Total Years of Experience: 28
Copy your Resume / CV in this box: Phone: +971 50 305 5782
anuj.mathur1@outlook.com
Anuj Mathur Portfolio: sites.google/anuj-m
LinkedIn.com/in/anuj-mathur
Dynamic and results-driven sales leader with over two decades of expertise in the FMCGindustry, specializing in Go-To-Market strategies
and Key Account Management. Proven track record of developing and surpassing sales and profit targets through exceptional
sales forecasting, process optimization, and customer retention strategies. Adept at motivating and developing high-performing
teams, enhancing customer experiences, and driving operational excellence. Experienced in collaborating with national partners,
managing key accounts, and launching successful marketing campaigns. Possesses advanced proficiency in MS Office Suite, Advanced
Excel, and PowerBI, leveraging a data-driven approach to sales and business intelligence. Committed to exceeding growth
targets, optimizing performance, and fostering innovation in competitive markets.
SKILLS
Intuitive Skills Business Intelligence, Sales Forecasting, Sales process optimization, Conflict Resolution
Tools and Languages Advanced Excel, PowerBI
Communication English, Hindi, Urdu
RECENT TECHNICAL EXPERIENCE
SALES OPERATIONS MANAGER JUL 2022—Present
Agthia, Dubai, UAE
• Spearheaded Yoplait operations across Emirates, optimizing demand planning, SKU/category/customer analyses, and reducing
wastage by 19%.
• Developed 18 BI sales performance reports for senior management, providing insights into trends and projections.
• Directed daily sales operations, overseeing hiring, training, and implementing process improvements that increased productivity
and cut costs by 11%.
• Established and enforced policies for promotions, returns, and distribution of promotional materials, enhancing efficiency.
• Led monthly reviewmeetings with department heads and collaborated with marketing to launch campaigns, driving sales growth
by 43%.
• Analyzed key sales metrics and competitor activities, identifying improvement areas that boosted performance by 8%.
• Monitored KPIs like cost per drop and average order value, ensuring operational efficiency and quality service levels.
• Motivated the sales team of over 40 employees to achieve targets and expanded the professional network through relevant activities
and events.
KEY ACCOUNT MANAGER - DUBAI MAY 2012—JUN 2022
Agthia, Dubai, UAE
• Led a team of Merchandising Supervisors, Key Account Executives, and Merchandisers to implement customer-specific business
plans across Dubai, Sharjah, and NE, driving 14% growth.
• Negotiated and secured Business Development Agreements, executing sales initiatives that surpassed volume growth targets by
20%.
• Ensured comprehensive distribution coverage through unique marketing programs, enhancing market penetration by 6%.
AREA SALES MANAGER - DUBAI MAY 2009—APR 2012
Agthia, Dubai, UAE
• Led Capri Sun operations inDubai and Sharjah with a teamof six, achieving7%market growth in Traditional Trade and Institutions.
• Managed market receivables and executed trade promotions and BTL activities, increasing sales by 6%.
• Trained and developed the sales team, consistently achieving sales targets.
SALES MANAGER - DUBAI JAN 2006 —APR 2009
Metel Trading LLC, UAE
• Boosted profitability in UAE and GCC by establishing Verka and Sohna categories, driving revenue growth by 5%.
• Enhanced brand visibility and market share through strategic positioning and competitive strategies, increasing market share by
2%.
• Developed targeted sales campaigns and promotional strategies for Key Accounts and Retail, boosting sales by 4%.
• Managed sales plans, distribution, order processing, budgeting, and cost control, achieving operational efficiencies and reducing
costs by 8%.
• Launched a diverse range of food products in various supermarkets and hypermarkets, expanding product reach and increasing
sales by 2%.
• Trained staff to ensure expertise and achievement of sales objectives, improving team performance.
EDUCATION
POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT, Symbiosis Distance Learning Centre, Pune, India
BE IN CHEMICAL ENGINEERING, MS Ramaiah Institute of Technology, Bangalore, India
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