Candidate

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First Name: Syed Umair
E-Mail Address: sd.m.umair@gmail.com
Country: Pakistan
Phone: 03334725229
Current Job Designation: Head of Trade Marketing
Job Designation Applying For: Head of Sales, Exports, Marketing
Total Years of Experience: 18
Copy your Resume / CV in this box: Syed Muhammad Umair
Global Sales & Marketing Leader

Phone: +92 333 4725229, Email: sd.m.umair@gmail.com, Address: Pakistan
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Professional Summary
Results-driven Sales & Marketing Leader with 15+ years of experience driving global revenue growth and market expansion in Fast-Moving Consumer Goods. Expertise in international sales, trade marketing, digital strategies, and e-commerce across Pakistan, GCC, Sri Lanka and African markets. Skilled in cross-cultural negotiations, distributor management, and delivering growth through data-driven strategies. Recognized for launching global brands and optimizing international networks.
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Core Competencies
• Global Sales & Market Expansion
• Cross-Cultural Relationship Management
• International Distributor & Key Account Management
• Digital Marketing & E-Commerce
• Trade Marketing & Go-to-Market Strategy
• Strategic Negotiation & Contract Management
• Data-Driven Sales Optimization
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Professional Experience
Head of Trade Marketing
Packages Ltd, Pakistan (S.C. Johnson, Rose Petal Tissues & Embrace Sanitary Pads)
Feb 2024 – Present
• Lead trade marketing (USD 69M turnover), driving global-standard strategies.
• Execute channel strategies using market trends and shopper insights, optimizing trade budgets for promotions and in-store activations.
• Achieve top ROI via KPIs (sales lift, market share, retailer compliance).
• Mentored 6 trade marketing professionals, improving performance by 15% in campaigns.
• Launched S.C. Johnson's Mr. Muscle brand, ensuring international branding consistency.
Regional Sales Manager, Packages Ltd, Pakistan (Sep 2022 – Jan 2024)
• Drove USD 22M sales turnover, 45 distributors, 250+ key accounts, and 140-person team.
• Secured Best Region Award 2022 (14% volume growth) and 2023 (5% growth).
• Launched Embrace Sanitary Pads in a saturated market, increasing tissue market share by 7% through targeted campaigns.
• Implemented cloud-based CRM systems Sales Force to optimize sales pipelines, customer data, and data-driven strategies for revenue growth and client retention.
Export Sales Manager, Packages Ltd, Pakistan (Feb 2020 – Aug 2022)
• Pioneered export sales of tissues to Sri Lanka, Qatar, UAE, KSA, Afghanistan, and CIS countries.
• Developed e-commerce and digital marketing strategies via Alibaba to boost B2B sales.
• Established distributor networks in GCC and CIS, securing supermarket contracts.
• Represented company at global trade shows (Gulfood, Paperworld), boosting export by 15%.
Key Account Manager, Packages Ltd, Pakistan (Jan 2018 – Jan 2020)
• Spearheaded key accounts (Carrefour, Metro, Daraz), achieving 20%+ SKU sales growth.
• Awarded Best Key Account Manager (2018–2019) for client relationship excellence.
• Launched S.C. Johnson and Rose Petal SKUs, improving shelf share by 15%.
Sales Manager, IFFCO Group, UAE
Jan 2015 – Nov 2017
• Drove USD 22M multi-channel sales (Modern Trade, HORECA) in Gulf region.
• Increased sales by 8% through strategic product placements in competitive retail landscape.
• Led cross-border negotiations and client engagement initiatives.
Sales & Marketing Manager, Nutro-Fit, UAE (Health & Beauty)
Dec 2013 – Dec 2014
Launched Max Muscles and AVA brands in GCC via e-commerce, achieving 12% market penetration, and sourced MENA distributors to expand regional presence.
Area Sales Manager, Packages Group, Pakistan
Nov 2008 – Nov 2013
Led a $6M sales operation, 27 distributors, 100 key accounts, and a 45-person team, earning the Best ASM award in 2012 for achieving 12% value & 5% volume growth.
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Education
Master in Marketing Communication
Middlesex University, UK | 2016 – 2017
Thesis Work: Implication of Digital Marketing (social media) for small medium FMCG companies when entering into new markets.

MBA (Marketing)
COMSATS Institute of Information Technology, Pakistan | 2006 – 2008


Key Skills
• CRM: Salesforce & HubSpot
• ERP: SAP & Oracle
• Analytics: Google Analytics
• E-Commerce: Alibaba, Global Sources & Daraz
• Budget Management
• Languages: English (Fluent), Urdu (Native), Arabic (Conversational)
Interests
• Blogging on global sales trends
• Networking with international business communities



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