Candidate

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First Name: Bindita Joshi
E-Mail Address: bindita.195@gmail.com
Country: India
Phone: +91 9920900538
Current Job Designation: Deputy General Manager
Job Designation Applying For: Product Analyst
Total Years of Experience: 6 years
Copy your Resume / CV in this box: BINDITA JOSHI
+91-9920900538 | bindita.195@gmail.com | LinkedIn Profile
May 19, 1996 | Mumbai, India | Nationality: Indian | Marital status: Single

Profile Summary
Tech-savvy marketing professional with 6 years of experience in data-informed strategy and customer-centric growth. Proficient in MarTech platforms, AI tools, and visualisation solutions to turn complex data into actionable insights. Passionate about empowering business decisions with a strong foundation in analytics and seamless cross-functional collaboration.

Industries: Telecom, NBFC, SAAS, PAAS, B2B, B2C, Real estate
Expertise: Data analytics, Artificial intelligence, User behaviour insights, Customer experience

Education
Masters in Business Management (MBA), NMIMS, India, 2018 - 2020
Bachelor of Engineering (Electronics & telecommunication), India, 2013 - 2017

Certifications
KPMG Lean Six Sigma (Green Belt)
Common Purpose Global Leadership Program
Digital Marketing & Strategic Thinking
Advanced Google Analytics

Professional Journey

Vodafone Idea Limited - Mumbai, India | Deputy General Manager - Product Data Analytics Aug '22 - Present
Job Profile: Identify revenue opportunities using customer behavior insights. Manage MarTech tools, AI systems, and analytics platforms. Collaborate with tech and marketing teams to deliver a top-class digital experience to 230+ million users on Vi App and Website.
Led data-driven product initiatives that generated an additional revenue of AED 4.4 Million per day
Designed AI-based marketing that unlocked AED 6.2 Million per month in upsell revenue
Flagged a potential AED 3.6 million revenue loss using historic user behavior data, enabling our team to refine the Vi App dashboard redesign before rollout
Discovered an AED 37.5 Million opportunity by auditing the funnels of key user journeys
Introduced Voice of Customer (VoC) processes, increasing app usage by 60%
Improved customer satisfaction (CSAT) by 15 points by focusing on human-centered CS UX
Recognized at both internal and external forums for driving digital business growth

ICICI Prudential Life Insurance - Mumbai, India | Customer Communication Manager II Sep '20 - Jul '22
Job Profile: Led end-to-end marketing automation projects to increase ROI. Managed omni- channel communication for 32 million customers, with a focus on higher customer lifetime value.
Created digital strategies that successfully shifted users to paperless transactions
Launched smart upsell & cross-sell campaigns, lifting average customer investment by 64%
Drove 89% mobile app adoption through collaborative, insight-led campaigns
Used clear, emotionally intelligent messaging to push Net Promoter Score (NPS) by 27 points
Received awards for excellence in project leadership across multiple high-impact initiatives

Pentech (India) Corrosion Controls - Mumbai, India | Sales & Marketing Manager Jan '20 - Sep '20
Job Profile: Developed and executed go-to-market strategies to boost customer acquisition and expand into new markets.
Led targeted marketing efforts that increased brand visibility & sales in a niche B2B segment
Mentored and guided a 3-member sales team, contributing to consistent revenue growth
Conducted market research and competitor analysis to shape product positioning and promotional plans

Myrsa Technology Solutions Pvt Ltd - Mumbai, India | Digital Marketer May '17 - May '18

Job Profile: Built and executed a full-scale digital marketing strategy to increase online visibility and user engagement.

Developed SEO and content marketing plans that led to steady growth in website traffic
Created original content and managed campaigns across digital channels
Redesigned the company website to improve user experience and boost conversion rates

Internships

Reliance Jio Infocom Limited - Mumbai, India | Enterprise Marketing Intern Apr '19 - Jun '19
Al Barari Real Estate - Dubai, UAE | Sales & Marketing Intern Dec '19
YOLO Perks / April Innovations - Mumbai, India | Digital Marketing Intern May '15

Co-Curricular Activities
Freelance Digital Marketer for:

Mumbai Hustlerz (Carpooling & Sports Community)
All Maharashtra Human Rights Welfare Association (State-wide NGO)
Citizen's Association for Child Rights (Child Rights NGO)


Skills

AI: Prompt engineering, audio, video, codes, images & document generation
MarTech: Marketing Automation, Digital Transformation, Strategic Planning
Product Analytics: Data-Driven Marketing, Customer Insights, Product Performance Analysis
Data Analytics: MS Office, Google Analytics, Google Looker Studio, Adobe Analytics, CleverTap
Design: Canva, HTML, CSS, Basic Photoshop
Soft Skills: Leadership, Communication, Attention to Detail, Emotional Intelligence
Project Management: Agile Methodologies, Cross-Functional Team Leadership
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