Marketing Manager

First Name: Zehra Hasanali
E-Mail Address: zehrahr@hotmail.com
Country: India
Phone: 9819696152
Job Position Applying For: Marketing Manager
Current Job Title: Deputy General Manager Marketing
Total Years of Experience: 11
Copy your Resume / CV in this box: Market Research &
Analysis
Brand Development
Budgeting/Pricing
New Product
Development
Trade Marketing
Communication
Development
Category & In-store
Management
zehrahr@hotmail.com
+919819696152
Vadodara, India
www.linkedin.com/in/zehrahasanali-42961821
SKILLS
LANGUAGES
English
Full Professional Proficiency
Hindi
Full Professional Proficiency
Gujarati
Professional Working Proficiency
Arabic
Elementary Proficiency
Marathi
Full Professional Proficiency
EDUCATION
MBA Marketing 03/2008
Chetana's Institute of
Management & Research
BCom 03/2004
Sydenham College of
Commerce & Economics
WORK EXPERIENCE
H2C Marketing Solutions
Freelancer Marketing Consultant
05/2020 - Present Vadodara,Gujarat
▪ Studied company profile and operations to understand its marketing needs
▪ Developed and implemented marketing strategy according to objectives & budget
▪ Advised on branding, positioning, communications & other marketing issues
▪ Liaised with the marketing department and external vendors
▪ Monitor marketing projects & analyze results
▪ Clients Handled : University of Stirling(UAE), Chingari App and many more
Minigood India LLP
Product Manager
07/2019 - 04/2020 Ahmedabad,Gujarat
▪ Assisted in opening 2 new stores each in Mumbai & Delhi
▪ Handled more than 300 products including responsibilities pertaining to managing procurement from
parent company in China, logistics, assortment, planogramming, inventory management at the retail
outlets and warehouse and thus was a part of the entire supply chain management
▪ Assisted in price modelling in order to arrive at the end consumer price and franchise price
considering margins and ROI thus meet revenue and profitability goals
▪ Assessed competition and assisted in marketing activities for the franchise development in order
to promote the brand
H2C Marketing Solutions
Freelancer Marketing Consultant
09/2018 - 06/2019 Ahmedabad,Gujarat
▪ Worked as a part of a consultancy firm to provide marketing expertise to clients
▪ Researched industries, markets, demographics, trends, sales results, and other data related to the
client's product
▪ Analyzed details of competitor offerings, including specifications, market share, pricing, and
promotional materials
▪ Recommended specific marketing approaches and spending budgets to achieve the client's desired sales
goals
▪ Through marketing tracking methods helped client evaluate performance over time
▪ Clients Handled: Badshah Masala, Whiskers, All Good Scents, etc.
Azafran Innovacion Ltd.
Brand Manager
04/2018 - 08/2018 Ahmedabad,Gujarat
▪ Category: Skin Care, Food & Baby Care
▪ Developed and launched a new product line of organic cosmetics makeup
▪ Redesigned the packaging for 6 products under the Skincare category
▪ Organized and managed events to increase brand visibility and buzz
▪ Developed and implemented extensive marketing campaigns across multiple
channels to promote brand-building activities
▪ Supported brand and category strategy work beyond assigned segments
Swiss Arabian Perfumes Group
Brand Catalyst
10/2016 - 07/2017 Sharjah, UAE
▪ Brands Handled: SAPIL, Shirley May, AltaModa, Shurouq | Category Size: AED 102 million
▪ Developed and launched more than 15 perfume & deo range across all brands (each range
comprising of 12-15 variants)
▪ Managed the entire product line life cycle from strategic planning to tactical activities
▪ Represented the company's brand at Beautyworld Expo 2017 and managed the counter including
responsibilities of designing the exhibit and carrying out promotional activities at the expo
▪ Appraised new product ideas through product or packaging changes
▪ Prepared management reports highlighting short-term and long-term product sales forecasts and
analyses
Zehra Hasanali
A thorough marketing professional with rich global experience of 11 years of which 5 years have been
with Hindustan Unilever Limited. Proven abilities to have effectively managed projects from conception
until completion. Exposure across different categories ranging from Perfumes, Personal Care, Skin Care, Oral
Care, Infant Care, Consumer Durables & Fast Fashion Retail. Worked across multiple locations in India and
internationally including markets of UAE, Africa and South East Asia.
ACHIEVEMENTS
Successful Market Launch
Led the launch of PureIt
Excella Water Purifier in
Philippines and delivered 20%
growth in 2 years
Market Share Increase
Planned the marketing strategy
for the launch of Lux White
Impress BW in South India
thereby increasing the market
share from 3% to 8%
Breakeven KPI
Achieved the breakeven KPI for
PureIt in Nigeria in 5 years
Elevate
Handled the second biggest
category of Personal Wash with
the budget of INR 40 cr in just
1.5 years of joining HUL
App Development
Developed an App for PureIt for
the PWE in stores
WORK EXPERIENCE
Hindustan Unilever Ltd.
Brand Development
01/2014 - 12/2015 Mumbai
▪ Category: PureIt (Africa & South East Asia) | Category Size: € 3.5 million
▪ Oversaw budgeting processes associated with branding initiatives while ensuring
that all expenditures remained within approved parameters
▪ Managed the creation of marketing collateral such as brochures, web content,
product packaging, and advertising campaigns to support brand development
initiatives
▪ Directed video production projects from concept development through post
production stages in order to create compelling visual storytelling experiences for
consumers
▪ Created the PureIt App for PWE's on field assisting them in customer interaction
▪ Tracked brand health, category attractiveness etc through effective market research, on a regular basis
▪ Handled the entire process of entering new market of Turkey, from research to launch
▪ Liaised between the Unilever country, supply chain & finance counterparts
Trade Marketing
11/2010 - 12/2013 Mumbai
▪ Category: Personal Wash, Hair Care, Oral Care & Infant Care | Category Size: INR 1000 cr
▪ Managed quarterly budgets for the brands and ensured its optimum and efficient utilization
▪ Reviewed monthly performance of sales report, market share reports, distribution, competitive
pricing & other market data to identify issues/opportunities
▪ Liaisoned with various customer care teams and planned out future promotions & activities to
induce off-takes
▪ Worked with accounts like Walmart, Reliance, ABRL, Metro C&C, Food Bazaar, Tesco etc.
▪ Developed visibility elements for the channel by understanding brand levers, customer needs and
terms of trade and lead execution
▪ Assessed potential for special packs and work on its development with cross- functional teams
▪ Created vendor base who are ready to work & grow under company policies
Colgate Palmolive (I) Ltd.
Customer Development
11/2008 - 11/2010 Mumbai
▪ From January 2010, handled Mumbai Region, responsible for delivering exceptional in-store
execution
▪ Managed promotional execution, shelf layout planning and implementation, and ensured a 360-
degree marketing plan at the point of purchase
▪ Till Dec 2009, sales role, handled 4 stockiest across Mumbai region, thus managing the width and
depth of distribution
▪ Utilized problem solving skills to address complex customer issues quickly and efficiently
▪ Identified new markets & accounts and brought them under the coverage network
Vadilal Milk Products Ltd.
Management Trainee
03/2008 - 10/2008 Mumbai
▪ Handled institutions & modern trade formats like Reliance Fresh, Foodland Fresh, HPCL, BPCL,
Railways & many more
▪ Assisted the team in developing of new ice-cream parlors branded as "Happinezz"
▪ Handled modern trade business, sales and marketing operations & administrative functions to
achieve desired result
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